What was strategic and worthy of CEO’s attention this week? Check and leverage the 3 STRATEGIC GOLD nuggets.

 

#1 - PERSONALIZED PRICING @ SHELF? It’s been in making for years, but now Kroger is rolling out its EDGE shelves in 200 stores. Product info and price tags for now. I bet they’ll move into personalized pricing and ads VERY SOON (link)

 

#2 - COOLER AS A NEW DIGITAL AD NETWORK: if today you have TV, programmatic, PMPs, social, and influencers in your budget, get ready to add “COOLER networks” as retailers start creating their mini in-store ad-platforms  (link)

 

#3 - CREATING MOBILE APPS WITHOUT AN AGENCY: I’d say “heck, yes! About time!” WIX has democratized website development. Apps are next and SalesForce is moving in with its Lighting Platform that allows you develop mobile apps with ease. SMB CEOs - take notice. Efficiencies are rolling in! (link)

 

BONUS - 75% of info from trainings is LOST by you and your team. Here is the link to the full text.

 

Have a splendidly strategic week, everyone!