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 CEO PERSONAL BRAND

What is one of the most critical trends in branding today? The gradual merger of Personal and Company brands as audiences are willing to spend more of their attention with personalities rather than artificial constructs.


Every CEO, C-Suite Leader and Entrepreneur must focus on DEFINING and SYSTEMATICALLY building his or her personal brand in 2019 and beyond...regardless of whether they are 55 or 15 


At Agile5 we leverage our Personal Brand Building Framework (PBBF) that was built on Fortune 100 branding approaches and catalyzed by the lessons we’ve learned from strategies and tactics practiced by such people as Gary Vaynerchuk (CEO of Vayner X), Claude Silver (Chief Hearts Officer of VaynerMedia), Jim Stengel (former CMO of P&G), Tom Ferry (#1 Real Estate Coach) and many others.

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Gary Vaynerchuk

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Claude Silver

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Tom Ferry

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  1. Pre-session Analysis: audit of all channels, assets, and competition

  2. In-Person Deep Dive Session to determine person's objectives, goals, strengths, interests, etc

  3. Brand Strategy: competitive analysis, positioning, story

  4. Brand Architecture: equity, POP/POD, character

  5. Channel Strategy: where you should / should NOT be and why

  6. Media Strategy: calendar + initial media plan + budget

  7. Communications Plan: comm pillars + comms stretch + specific topics

  8. Social Profiles Re-design (LN, FB, IG, TW) to match new Brand Equity

  9. Personal Visual ID: templates for posts with 2-3 examples

  10. Personal Website 

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Duration: 6 or 8 weeks

What's Included​

Let's Chat!

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© 2021 by AGILE5

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